Where to begin? How I start a visual design for the web

Editor’s note: This blog post is a written version of a talk that I gave at the UX Bar Camp DC 2015.

Visual Design, which, despite my background in it, often feels like the hardest part of an overall web design project for me. By “Visual Design” I’m referring to establishing look, feel, texture color, etc. So much of it seems objective and hard to judge. There aren’t arbitrary boundaries that can easily be evaluated against.

This is not another “blah blah – first design” argument. This part of the process is independent of research, testing, business goals, discovery, etc. This is purely the moment of when you crack open a design document – what do you do?

This is not prescriptive. This is about what works for me, which I’m posting in the hopes that it helps someone else out there help think through their processes.

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