Client: Roseville Police Department (Roseville, CA)
Role: Design & Copywriting
The Roseville PD wanted to run a series of anti-drunk driving ads that would be displayed both in movie theaters and on the sides of garbage trucks. I came up with a series of ads that took a different approach than the usual “Don’t Drive Drunk”.
The campaign was recognized at national levels by highway safety boards, and were featured in an article in the Sacramento Bee.